How Terry Frewen Used His Headshots for His Political Campaign

Reflections Photography does not endorse nor affiliate with any political party. These images are here to illustrate an example of how headshots may be used by clients. 

Headshots can be used for a variety of things such as LinkedIn profiles, “About” pages on company websites, email signatures, and professional communication accounts, but they also serve other purposes that may not initially come to mind. I recently had a client who incorporated the photos I took of him into the advertising for his political campaign. 

These promotional materials explore how headshots can be combined with other design elements to create something entirely new. Oftentimes, headshots are presented to viewers by themselves, but in circumstances like Terry Frewen’s, utilizing the images to create something totally new grabs people’s attention and sends a very powerful message. 

Having access to this type of professional photography means Terry can expand on his personal brand, increase awareness for his campaign, and put a friendly face to a name for voters. Including his headshot in his advertisements allows his campaign to feel more personal and welcoming while giving Terry the opportunity to communicate his ideas and illustrate who he is without having to be there in person. 

There is so much versatility when it comes to headshots. They can be put on everything from small graphics like social media posts to big statements like vehicle wraps. Having quality images that can be adjusted to any size is key for projects like this one. And even if you book a session with the intention of only using them in one place, you always have the option to make more content with them later! 

Here are the ways Terry utilized his headshots to build out his campaign: